App UX + UI Design

Our UX and UI design combined fundamentals of game theory and data visualization to help players maintain their motivation to train smarter and harder every day.

Naming & Packaging Design

First we named and architected Wilson Labs as the division within Wilson focused on creating tech forward innovations. Then we named and developed its first product, The Wilson X Connected Basketball. After that we crafted the graphic ID on the ball and the design of the packaging itself.