Remarkable Question

How do you win when you’re outspent 100 to one?


Flywheel has a dedicated following of riders who prefer a more badass, athletically-driven experience to the ones they can get at Soul Cycle and on Peloton at-home bikes. But beyond this super passionate community of brand loyalists, Flywheel is relatively unknown.

The challenge was to stoke the passions of our core audience, turning them into ambassadors, while also bringing more riders into the brand.

And since we had almost no media spend, we had to do it in a provocative way. 


When you ride Flywheel, there are no limits to what you can rise above.