Remarkable Question

How can a 100 year-old sports equipment brand intensify its relationship with contemporary athletes?


While Wilson had experienced stagnant growth for 30 years, Nike, Under Armour and Adidas had grown into multi-billion dollar brands by stoking passion among their consumers via a combination of next-level marketing and product innovation. After a major re-launch of the Wilson Brand re-established their connection with consumers, they needed to back up the talk with action. Because actions speak louder than ads.


Feedback is the greatest performance enhancer on earth.