Case Study Video

Flywheel needed to take on Soul Cycle and Peloton, the two biggest giants in the category, but they knew they were being outspent 100 to one. In establishing the F* short-hand, we were able to inspire existing and new riders to live our philosophy in a provocative way. From hitting snooze to taking short-cuts, we inserted Flywheel into all the daily moments where our voice could inspire.