The idea.

Our strategic process uncovered that Chicago is made up of 77 distinct neighborhoods, each with their own flavor, culture and point of view. So we had to create a hotel that was common ground for them all, as well as a home base for domestic and international travelers. Our idea was to create a hotel that is “Common ground for the uncommon.” In this way, we could celebrate the diversity of the people of Chicago, while also recognizing the uncommon traits, personalities and beliefs that make us all interesting and original and create a completely unique hotel experience in the process.